What an entry will look like
A date, one line on what changed, and one line on why. Written so you could forward it to a client without translating it first.
Changelog
We ship weekly. Public release notes land here at launch.
Right now the work goes into the product rather than into writing it up. Nothing on this page is backdated, and nothing is invented to fill it.
What each entry will cover
The optimizer
New behaviour in how budget moves, and the evidence that made us change it.
The app
What is new on screen, what moved, and anything you will have to do differently.
Fixes
What broke, who it reached, and what we did about it. Including the ones nobody reported.
Your own account does not wait for this page
Every decision STRMLINE makes on your ad account is written down as it happens — what it changed, where, and the reason it gave. That log is there from your first night. This page is the version everyone gets to read.
Rather not check back? Join the mailing list at the foot of this page and the notes come to you.